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Procter & Gamble Has a Web Site,www

Question 130

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Procter & Gamble has a Web site,www.pg.com,that is designed to help customers with product questions.While at the Web site,you can request free samples of Olay Radiance,Pert Plus,and Folgers Latte,all new P&G products.It also offers "More Than a Card," a feature that allows customers to buy an assortment hamper of new P&G products for less than $25.This is an example of how a company can implement a _____ strategy.


A) market development
B) product development
C) market penetration
D) product penetration
E) diversification

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