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Technol Medical Products Makes Specialty Face Masks to Shield Health-Care

Question 6

Multiple Choice

Technol Medical Products makes specialty face masks to shield health-care workers from infection.Because it focuses on this narrow market,it is able to outsell its primary competitors-3M and Johnson & Johnson.Technol Medical products has a(n) :


A) aggregated positioning strategy
B) demarketing focus
C) heterogeneous target marketing
D) cost competitive advantage
E) niche competitive advantage

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