Which of the Following Is NOT an Appropriate Use for Carefully

Which of the following is NOT an appropriate use for carefully specified marketing objectives?

A) as a method to appeal to all market segments
B) as a method for developing standards to gauge performance
C) as a motivational tool for those charged with achieving the objectives
D) as a way to force executives to sharpen their critical thinking skills
E) as a method of developing,implementing,and evaluating a consistent marketing plan

Correct Answer:

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