Mattel Lost Millions of Dollars on Its International Marketing Campaign

Mattel lost millions of dollars on its international marketing campaign for Holiday Barbie dolls and accessories because Barbie prices were expressed in U.S.dollars and were set without regard for how they would translate into foreign currencies.The dolls were too expensive for most international markets.Mattel had a faulty _____ strategy.

A) pricing
B) countertrading
C) diversification
D) product penetration
E) product

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