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Arista-Buvez,Inc

Question 87

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Arista-Buvez,Inc.manufactures a specialized fish food designed to enhance the natural coloration of tropical fish.The product is exported to 27 countries.Arista-Buvez wants to convey similar messages to its target market in each country and has a small promotional budget.To ensure that the company fully meets the needs of all global markets,Arista-Buvez's most logical choice is to develop a new and unique promotional campaign for each country.

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