Neava Locke Is Developing an Advertising Campaign Targeted to the Same

Neava Locke is developing an advertising campaign targeted to the same young audience that watched the X Games (a weeklong competition in a variety of extreme sports) on television.Which of the following actions might Locke take to help enhance the chances her targeted customers will pay attention to her ads?

A) Use neutral sounds and colors that are similar to the programs the ads follow,so there is not much difference between the program and the ads.
B) Create sexy ads to break through the ad clutter.
C) Create ads that emphasize the least crucial attributes of the brand to get customers to think about the ads.
D) Use elderly celebrity spokespersons to endorse the products as a grandparent would.
E) Present the ads in a foreign language

Correct Answer:

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