A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called

A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was toy or too light to do any serious snow removal.This is how _____ can influence the consumer decision making process.

A) selective distortion
B) incorrect problem recognition
C) lifestyle dissonance
D) asocialization
E) selective exposure

Correct Answer:

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