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Ralph Played Mediocre Golf for Twenty Years

Question 4

Multiple Choice

Ralph played mediocre golf for twenty years.The he retired and vowed to improve his golf game by buying one of the new golf clubs that promise increased distance and have a $700 price tag.Which of the following factors have determined Ralph's level of involvement in the purchase of a new technologically-advanced golf club?


A) desire for positive consequences
B) interest and previous experience
C) self-concept and perception
D) self-concept and perceived risk of positive consequences
E) situation and self-concept

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