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When a Consumer Is Purchasing an Unfamiliar,expensive Product or an Infrequently

Question 180

Multiple Choice

When a consumer is purchasing an unfamiliar,expensive product or an infrequently bought item such as a burial plot or life insurance,the consumer often uses the ____ process.


A) extensive decision making
B) cognitive harmonizing
C) limited problem solving
D) strategic behavioral
E) stimulus discrimination

Correct Answer:

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