Kate Lui Developed Bread Mixes That She Could Use to Make

Kate Lui developed bread mixes that she could use to make bread for her diabetic daughter.She initially sold the bread mixes to friends and friends of friends,but she has gradually changed her customer base.Her bread mixes are now sold to a catalog retailer that markets her mixes nationwide.With this change in customers,Lui should expect:

A) derived demand issues to emerge
B) a more formal purchase process
C) a smaller order size
D) a greater reliance on advertising to gain new customers
E) less use of reciprocity

Correct Answer:

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