Multiple Choice
In 2002,the Sara Lee Bakery Group introduced Iron Kids Crustless Bread for mothers who had to cut the crusts off of sandwiches before their children would eat.By catering to finicky children,Sara Lee is using a positioning strategy based on:
A) product class
B) price and quality
C) use or application
D) product user
E) competitor
Correct Answer:
Verified
Correct Answer:
Verified
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