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    Exam 8: Decision Support Systems and Marketing Research
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    A _____ Is a Form of Personal Interviewing That Uses
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A _____ Is a Form of Personal Interviewing That Uses

Question 117

Question 117

Multiple Choice

A _____ is a form of personal interviewing that uses a group of seven to ten people that have been recruited because of certain desired consumer characteristics.


A) passive people meter
B) primary data group
C) cross-tab set
D) CLT interview
E) focus group

Correct Answer:

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