Mail Surveys Can Provide More Thoughtful Replies Than Other Research

Mail surveys can provide more thoughtful replies than other research methods can,but they often produce low response rates.This is an important consideration because:

A) thoughtful replies are harder to quantify and are,therefore,of less value
B) the respondents may elaborate too much on their responses
C) prodding the respondents to elaborate on their answers is time consuming
D) certain members of the population are more likely to respond to mail surveys than others
E) it would be less expensive to use telephone surveys and get a higher response rate

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