For Years,many People Thought Plastic Wrap Was Almost Impossible to Use

For years,many people thought plastic wrap was almost impossible to use and refused to buy the product.The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap.This manufacturer has engaged in:

A) diversification
B) repositioning
C) product development
D) product line expansion
E) product mix expansion

Correct Answer:

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