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You Have Just Started a Limousine Service and Have Developed

Question 59

Multiple Choice

You have just started a limousine service and have developed a strategy that stresses quality and luxury.Your limos are always spotlessly clean on the inside,freshly waxed,and stocked with flowers,champagne,free car phones,and televisions.Your drivers are always immaculately dressed and are required to hold the door open for patrons entering and leaving the car.Your promotional strategy is stressing:


A) patronage-oriented objectives
B) tangible cues
C) prestige prompts
D) intangible motivators
E) physiological prompts

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