Multiple Choice
Athena Goddess is a store that specializes in women's athletic wear.The store has bright lights so that its merchandise can be carefully evaluated,uses lots of brightly colored signs to direct store traffic,is decorated with posters of famous women athletes,and plays bouncy,energetic music in the background.These factors are used to create the store's:
A) cultural impact
B) atmosphere
C) target strategy
D) merchandise mix
E) promotional strategy
Correct Answer:
Verified
Correct Answer:
Verified
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