Why Is the Selection of a Retail Location So Critical

Why is the selection of a retail location so critical to a store's success?

A) Location affects pricing decisions but does not affect store image.
B) Customers will not drive out of their way to find a store.
C) A location decision ties up funds that will not appreciate or gain in value.
D) A location decision typically requires long-term commitment of resources.
E) Employee density is affected by the area in which the store is located.

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