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Albertson's,Kroger,Winn-Dixie,and Other Supermarket Chains Offer a Variety of Nontraditional Goods

Question 107

Multiple Choice

Albertson's,Kroger,Winn-Dixie,and other supermarket chains offer a variety of nontraditional goods and services such as video rental,flower shops,dry cleaning,and banking.This practice is called:


A) convenience merchandising
B) retail wheeling
C) specialty service
D) trade-up positioning
E) scrambled merchandising

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