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One in Every 400 Cats Suffers from Diabetes

Question 161

Multiple Choice

One in every 400 cats suffers from diabetes.Purina developed the first and only cat food designed to manage the glucose levels of diabetic cats.Which elements of the promotional mix would be most useful in attracting attention to this new Purina product?


A) public relations and sales promotion
B) advertising and direct marketing
C) direct marketing and personal selling
D) public relations and direct marketing
E) advertising and public relations

Correct Answer:

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