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    Exam 16: Promotional Planning for Competitive Advantage
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    According to the AIDA Concept,the First Step a Marketer Must
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According to the AIDA Concept,the First Step a Marketer Must

Question 126

Question 126

Multiple Choice

According to the AIDA concept,the first step a marketer must achieve with potential customers is:


A) attention
B) attitude alignment
C) action
D) adaptation
E) adoption

Correct Answer:

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