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For Many Years During the Fall,Swanson Has Run a Series

Question 101

Multiple Choice

For many years during the fall,Swanson has run a series of ads showing consumers how to use Swanson chicken broth to make moister chicken dressing.This promotion is intended to:


A) amuse consumers
B) influence consumers to switch to Swanson
C) act as a reminder advertisement
D) persuade non-users of Swanson to try it
E) act as a persuasive device for the product category

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