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Coors Brewing Company Obtained Free Press Coverage by Sponsoring the "Literacy.Pass

Question 141

Multiple Choice

Coors Brewing Company obtained free press coverage by sponsoring the "Literacy.Pass It On Program," which taught 20,000 women to read.This is an example of:


A) event sponsorship
B) lobbying
C) product placement
D) consumer education
E) issue sponsorship

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