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An Ad for Kraft Easy Mac,six Microwaveable Snack Packets of Macaroni

Question 32

Multiple Choice

An ad for Kraft Easy Mac,six microwaveable snack packets of macaroni and cheese,asks,"Need a snack?" and responds,"Snack the Mac." What kind of an advertising appeal is this ad using?


A) convenience
B) taste
C) health
D) profit
E) admiration

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