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Procter & Gamble's Ads for Crest White Strips Emphasize the Brand

Question 180

Multiple Choice

Procter & Gamble's ads for Crest White Strips emphasize the brand name and how effectively it whitens teeth.The ads show demonstrations of how the strips can be worn at any time of the day--even at work.This is an example of _____ advertising.


A) comparative
B) differentiational
C) pioneering
D) institutional
E) competitive

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