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    The Most Basic Criterion for Determining Whether Someone Is a Prospect
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The Most Basic Criterion for Determining Whether Someone Is a Prospect

Question 72

Question 72

Multiple Choice

The most basic criterion for determining whether someone is a prospect for a product is:


A) degree of autonomy
B) ample resources
C) need for reciprocity
D) a need that is not being satisfied
E) size of buying center

Correct Answer:

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