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Procter & Gamble Dropped the Price of Pringle Potato Chips

Question 159

Multiple Choice

Procter & Gamble dropped the price of Pringle Potato Chips in the Southeast due to price competition and consumer demand.As a result of the price reduction,Procter & Gamble increased unit sales and earnings by 10 percent due to:


A) price-wars with other snack food makers
B) increases in both supply and demand
C) elasticity of demand
D) price demand determinants
E) market share fluctuations

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