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The Fast-Paced Investment in Internet Technologies That Characterized the 1990s

Question 13

Multiple Choice

The fast-paced investment in Internet technologies that characterized the 1990s:


A) was foolhardy and has reaped no benefits
B) enabled the online data integration and communication technology that we know today
C) created real market value and profits
D) stretched into the 21st century
E) had no effect on the marketing mix

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