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"Lots of Organizations Have Customer Data,but Not in a Way

Question 91

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at the Canadian Marketing Association's National Convention."Retailers have all kinds of data in different places--they didn't have a single view of the customer." The speaker is criticizing how retailers do NOT use:


A) information distribution centers
B) data warehouses
C) information extraction mines
D) data intermediaries
E) marketing information systems

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