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By Listening to Customer Feedback and Informally Gathering Specific Comments

Question 68

Multiple Choice

By listening to customer feedback and informally gathering specific comments on benefits and features that the marketing department thought interested customers,the manufacturers of SUVs have made sure that every seat has at least one cup holder.The manufacturers of SUVs used:


A) knowledge management
B) learning
C) perceptual application
D) motivational research
E) database marketing

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