Value-Based Pricing Refers To

Value-based pricing refers to:

A) a pricing strategy that takes into account the costs and benefits experienced by the customer that extend beyond the initial purchase price.
B) a pricing strategy where customers' perceptions of value guide the price.
C) a pricing strategy where prices are determined based on net value of each component of a product or service.
D) a pricing strategy based on a labour and material pricing formula.

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