Multiple Choice
Sarah comes across an online ad promoting a new deodorant that is priced much lower than the one she regularly uses. She goes to a nearby supermarket and uses a free sample pack to evaluate the deodorant. According to Rogers' diffusion theory, Sarah is in the ________ stage of the adoption process.
A) awareness
B) interest
C) trial
D) adoption
Correct Answer:
Verified
Correct Answer:
Verified
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