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  3. Study Set
    Global Marketing Management Study Set 2
  4. Exam
    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    ________ Is Based on Measurable Characteristics of Populations Such as Age
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________ Is Based on Measurable Characteristics of Populations Such as Age

Question 20

Question 20

Multiple Choice

________ is based on measurable characteristics of populations such as age, gender, income, occupation, and education.


A) Demographic segmentation
B) Geographic segmentation
C) Psychographic segmentation
D) Behavioral segmentation

Correct Answer:

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