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When Management of a Company Comes to Realize the Benefit

Question 81

Multiple Choice

When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its
Activities on a regional basis, the company is ready to move into the _____________
Stage of marketing.


A) multinational
B) customization
C) global
D) international
E) polycentric

Correct Answer:

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