Multiple Choice
When the Wrigley chewing gum company markets its basic products abroad, it keeps its well-known brands but customizes promotional approaches in individual
Countries. Which of the following strategies best describes the strategy that
Wrigley is following?
A) product and communication extension--dual extension
B) product invention
C) product extension--communications adaptation
D) product adaptation--communications extension
E) product and communications adaptation--dual adaptation
Correct Answer:
Verified
Correct Answer:
Verified
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