Due to Differences in the Cultural or Competitive Environment, a Company

Due to differences in the cultural or competitive environment, a company may choose the _______________________ strategy if it wishes to keep its product economies
Scale intact but customize its communications.

A) product and communication extension--dual extension
B) product invention
C) product extension--communications adaptation
D) product adaptation--communications extension
E) product and communications adaptation--dual adaptation

Correct Answer:

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