Wade Is Concerned About Reports That His Sales Representatives Are

Wade is concerned about reports that his sales representatives are making unreasonable demands upon sales administration staff and customer service personnel.Although Wade knows that one salesperson in particular can be very difficult to deal with,he believes that the rest are being unfairly portrayed.With management's approval,Wade administers a survey to sales administration and customer service staff,asking them to respond to items that reflect the actual job behaviours of sales employees from all four regions.The surveys are randomized to eliminate potential biases.He then compares his region's evaluation against that of the others.This is most similar to which performance appraisal method?

A) critical incidents
B) 360-degree feedback
C) behaviourally anchored rating scales (BARS)
D) multiperson comparisons
E) graphic rating scales

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