Services Involve the Transfer of Ownership to the Customer

Q23: As a class exercise,students were given a

Q24: COMPLETION QUESTIONS<br>Deed,Performance,or Effort<br>Simultaneity<br>Intangible<br>Variability<br>Co-producer<br>Perishability<br>Rental/Access<br>Services<br>Supplementary<br>Business to business service organizations<br>Consumer

Q25: A service is defined as a performance.

Q26: COMPLETION QUESTIONS<br>Deed,Performance,or Effort<br>Simultaneity<br>Intangible<br>Variability<br>Co-producer<br>Perishability<br>Rental/Access<br>Services<br>Supplementary<br>Business to business service organizations<br>Consumer

Q27: Services marketing is identical to goods marketing.

Q29: Describe how the forms of services marketing

Q30: Like physical goods,services can be inventoried.

Q31: COMPLETION QUESTIONS<br>Deed,Performance,or Effort<br>Simultaneity<br>Intangible<br>Variability<br>Co-producer<br>Perishability<br>Rental/Access<br>Services<br>Supplementary<br>Business to business service organizations<br>Consumer

Q32: Supplementary services augment the tangible good.

Q33: What is the fundamental difference between core