Multiple Choice
One-to-one marketing is a marketing strategy that:
A) gathers data on individual customers and then tailors an appeal to their needs and tastes.
B) uses technology to make customers feel like they are being treated special.
C) focuses on the use of personal selling and consultative advising of customers.
D) relies heavily on geographic data but ignores demographic and psychographic data.
Correct Answer:
Verified
Correct Answer:
Verified
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