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When It Comes to Gathering Market Research on Customers,most Small

Question 115

Multiple Choice

When it comes to gathering market research on customers,most small companies tend to be:


A) as good at it as large companies.
B) at a severe disadvantage in comparison to large companies.
C) data rich,lots of facts,but information poor,little in a useful form.
D) less effective at defining the research problem than larger companies.

Correct Answer:

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