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One Reason That Monopolistically Competitive Firms Often Use Celebrity Endorsements

Question 72

Multiple Choice

One reason that monopolistically competitive firms often use celebrity endorsements is that:


A) the firm owners like to be around celebrities so they can feel important.
B) they can link their product's reputation with the celebrity's reputation.
C) celebrity endorsements are so inexpensive.
D) firms like to spend money on famous people.
E) the firms like to spend a lot on advertisements.

Correct Answer:

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