Bob Has a Negative Attitude Toward Healthy Eating

Bob has a negative attitude toward healthy eating.Bob's doctor describes research showing that healthy eating can help him live longer.Bob does not pay attention to what he is saying,but is impressed by his doctor's confidence and intelligence,so he changes his attitude toward healthy eating.Bob has changed his attitude based on the ________ route to persuasion.

A) central
B) peripheral
C) emotional
D) rational

Correct Answer:

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