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Hammich,a Burger Restaurant,recently Announced Plans to Drop the Price of Its

Question 6

Multiple Choice

Hammich,a burger restaurant,recently announced plans to drop the price of its double cheese burger from $1.99 to just 99 cents in order to match its competitor's pricing.This is an example of a _____.


A) volume strategy
B) prestige objective
C) profitability strategy
D) price war

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