Disney World in Orlando, FL, Has Several Theme Parks, Resorts

Disney World in Orlando, FL, has several theme parks, resorts, restaurants, and stores. Each is intentionally created to offer a memorable event for visitors. For example, the Wilderness Lodge is a large resort hotel on the grounds, and everything within it is made to look like log cabins and pioneer days. Even the casual restaurant has the wait staff dressed in pioneer costumes, and they put on funny little skits when they are waiting on customers. Which of the following best describes what Disney is selling?

A) a product
B) a service
C) a bundled product
D) a bundled service
E) an experience

Correct Answer:

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