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Harley-Davidson Motorcycle Owners Who Join a Harley Group, Jeep Owners

Question 22

Multiple Choice

Harley-Davidson motorcycle owners who join a Harley group, Jeep owners who attend events sponsored by Jeep, and Star Trek "Trekkies" are all examples of _____.


A) cohort groups
B) clone groups
C) dissociative reference groups
D) consumption subcultures
E) purchase consortiums

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