Many Store Brands Use Packaging and Labeling That Is Similar

Many store brands use packaging and labeling that is similar to the more expensive national brand. The hope is that the look-alike package will elicit a similar response in consumers that encourages them to purchase the cheaper store brand. This is an example of _____.

A) stimulus discrimination
B) stimulus generalization
C) stimulus confusion
D) stimulus similarity
E) stimulus deception

Correct Answer:

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