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Consumers Have Described Apple's Products as Imaginative and Up-To-Date

Question 38

Multiple Choice

Consumers have described Apple's products as imaginative and up-to-date. The brand is also considered daring, changing the traditional media models. Based on this description, which dimension of brand personality best describes Apple?


A) sincerity
B) excitement
C) competence
D) sophistication
E) ruggedness

Correct Answer:

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