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    Consumer Behavior Building Marketing Strategy
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    Exam 13: Situational Influences
  5. Question
    Some Consumers Are Highly Susceptible to Interpersonal Influence, Which Is
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Some Consumers Are Highly Susceptible to Interpersonal Influence, Which Is

Question 97

Question 97

Multiple Choice

Some consumers are highly susceptible to interpersonal influence, which is a _____.


A) norm
B) situation factor
C) product factor
D) personality trait
E) cultural factor

Correct Answer:

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