One Marketer for a Brand of Shampoo Learned Through Research

One marketer for a brand of shampoo learned through research that consumers in the target market engage in limited decision making but that this marketer's brand is not part of their evoked set. Which marketing strategy is appropriate for this company?

A) capture strategy
B) acceptance strategy
C) maintenance strategy
D) preference strategy
E) intercept strategy

Correct Answer:

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