Multiple Choice
Which of the following is TRUE regarding word-of-mouth (WOM) ?
A) WOM is a minor factor in consumer behavior.
B) Consumers trust WOM more than many other sources.
C) Satisfaction yields more WOM than does dissatisfaction.
D) Consumers do not give WOM much merit, especially negative WOM.
E) Marketers are not concerned about WOM.
Correct Answer:
Verified
Correct Answer:
Verified
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