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    Consumer Behavior Building Marketing Strategy
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    Exam 18: Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
  5. Question
    An Outlet or Brand Whose Performance Confirms a Low-Performance Expectation
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An Outlet or Brand Whose Performance Confirms a Low-Performance Expectation

Question 54

Question 54

Multiple Choice

An outlet or brand whose performance confirms a low-performance expectation generally will result in _____.


A) satisfaction
B) dissatisfaction
C) nonsatisfaction
D) elation
E) anger

Correct Answer:

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